Proof Snapshot
I go through your site and show you which claims need a number behind them, how your proof compares with a competitor's, and one quick win you can ship this week.
Customer proof for B2B SaaS
Your customers already hold your best proof. I go get it.
Most B2B tools promise faster, smarter, better. Few can really prove it. I find the numbers and stories hiding in your customer base and put them where buyers make up their minds.
Portrait4:5, at least 900 × 1125 px
Results from Proof Sprints
€500k+
closed-won influenced
+20%
faster time-to-close
+23%
bigger average deal size
174%
of response target reached
Teams I've worked with
Artland
The proven package
The Proof Sprint: real numbers from your own customers.
Your best proof is already out there: in your call recordings, your support inbox and your happiest customers' minds. I dig it up, fill the gaps by asking the right questions, and hand your team the evidence they need to close deals.
What you'll get
Up to 10 proof numbers
Signed-off numbers on the KPIs you sell against, like time saved, cost, quality and ROI, each aggregated across a sample of your customers, so buyers can trust them.
A quote bank
Real quotes from high-ICP clients, tagged by benefit, with permission to use them.
A proof playbook
A strategy doc on how and where to use each proof number across your teams to shorten your sales cycle.
A market-ready report
Full copy and structure for a public report, ready to hand over to your designer. Use it as a proof deck, a lead magnet or the source for posts and emails. See an example
An internal readout
A deck for leadership, Sales, Marketing, and Customer Success, plus a recorded session your team can revisit async.
A case-study shortlist
A list of customers with the strongest stories and high potential for a case study.
Questions teams usually ask
How long does the Sprint take?
Usually 5–7 weeks of live and async work with me. The pace depends on your team's and your customers' availability, so quick reviews on your side speed it up. It usually goes like this:
- Step 1
1–2 weeks · Prep & alignment
We identify the claims worth proving
Together we agree on your ICP, your champion clients and the key metrics and claims that would move deals if they had numbers behind them.
LiveA kickoff workshop and short interviews with the people we pick from Sales, Customer Success, Product or leadership
AsyncI go through your call recordings and feedback, then draft the claims and questions for you to review
- Step 2
2–3 weeks · Customer research
I dig up the evidence
I mine what you already have, like call transcripts and customer feedback in your existing tools, then fill the gaps with targeted customer research across email, in-app (if you have the tooling), survey and your revenue teams. The research window is set by your customer base: most teams get enough answers in 2–3 weeks.
LiveA short check-in on key findings and ongoing customer survey responses, if you want one
AsyncI run the outreach and follow-ups and send you a weekly update. Your account managers give the Champions a nudge
- Step 3
2 weeks · Analysis, content & rollout
I turn it into ready-to-use assets
I turn the evidence into proof numbers, a report, a playbook and a quote bank your team can use straight away.
LiveA review of the proof numbers, then a recorded readout for leadership, Sales, Marketing, and Customer Success
AsyncI analyse the results and write the assets. You review and sign off on the numbers
Who from our team needs to be involved?
One person who owns the Sprint with me, plus short interviews with the people who know your customers best. We pick them together from Sales, Customer Success, Product or leadership, so not every team needs to join. They also help identify your strongest Champions.
How much time will this take from my team?
Less than you'd think: most of the work is on my side.
- Kickoff: one 60-minute session to align on goals, Champions and the claims worth proving.
- One Sprint owner on your side: about an hour, 1–2 times, for reviews and sign-off, mostly async, so it fits around your calendar.
- Interviews: 30 minutes each with the people who know your customers best. We pick them together from Sales, Customer Success, Product or leadership.
- Account managers: a few minutes to nudge the Champions.
- Everyone else: a 60-minute readout at the end, recorded for anyone who can't join.
Will you talk to our customers?
Yes, that's the point. I reach out by email, in-app (if you have the tooling) and through your account managers, with a survey and messaging we agree on together, in your brand's tone.
What if our customers don't reply?
My last programme reached 174% of its response target. The right questions, the right incentive and a nudge on multiple touchpoints, including from the account managers and CS folks they know, make the difference.
What do you need before we start?
Access to what you already have: call recordings, feedback or support tools, and your current positioning, proof decks and key sales materials. I'll send a short checklist once we've booked.
What if the numbers aren't great?
You'll see every result before anything goes public, and nothing is published without your sign-off. Most data has a stronger angle, like a segment, use case or customer type where the results clearly stand out. We lead with that. The weaker numbers stay internal, where they're still useful: they show Product and Marketing exactly what to sharpen next.
What happens after the Sprint?
Everything is yours to keep. And if you want to keep going, just book me in for one of the add-ons, like case studies or sales enablement. They build on the evidence we've just collected, so we don't start from scratch.
Add more when you need it.
These are separate projects you can add to your Proof Sprint, or book separately afterwards. They work best with the evidence from the Proof Sprint.
Customer case studies
Customer stories your sales team will actually send: interviewed, written and packaged as a long read and a one-pager. Plus short video testimonial snippets from our calls, if the client agrees.
ROI calculator
An interactive calculator built on your own metrics and evidence, so buyers can do the maths for their team and get a clear reason to talk to Sales.
Positioning & messaging
Get clear on who you're for, what you replace and why you win. Then I rewrite your homepage and up to 3 key pages around it.
Sales enablement
Talk tracks built on your positioning, proof slides in your sales deck, and a training session so the team uses them in real calls.
Win/loss analysis
Patterns mined from your recorded sales calls, plus interviews with your best-fit wins and losses, so you know why deals really close or slip.
Competitive Intelligence Agent
An AI agent that tracks your competitors' sites, pricing, launches, ads and reviews, and sends your team a weekly overview report.
Proof Ops
Keeps your proof fresh: competitor and customer-feedback agents, a new case study every month and a regular check that your claims still hold up.
Adoption & retention
Activation campaigns and in-app nudges that get more of your customers using what they pay for.
Results from past projects
What my work has delivered before.
Proof Sprint results
€500k+
closed-won influenced in its first quarter
I build and run customer proof programs that put hard numbers on ROI, time, cost and quality: proof most companies chase for years.
In one example, 87 enterprise customers took part, including Nestlé, Chanel, Mars, WPP, dentsu and Kantar. Read the report
The numbers went to work everywhere across the funnel, from SDR outreach to C-level conversations, plus a public report, landing pages and sales proof slides, just to name a few.
+20%
Faster time-to-close for enterprise deals, with proof-led sales assets
Proof Sprint+23%
Bigger average US deals after repackaging the offer around proven customer value
Positioning€150k+
ARR churn prevented in one quarter; 50%+ of at-risk accounts reactivated
Adoption & retentionIn their words
Why folks enjoyed working with me.
“If I needed a Product Marketer who could take ownership, work across teams, and turn product knowledge into something commercially useful, I'd feel privileged to get to work with Adam again.”
“If you're part of a CX or sales team, I'm confident you'll find Adam to be a fantastic resource and sparring partner going forward.”
Your team could be next.
Tell me what you wish you could prove. I'll find where the evidence is hiding and go get it.
Second photoA working shot, or one of your film photographs
About
Adam Hencz
Six years in product-led B2B SaaS, turning features into habits and customers into proof. As a founding product marketer, I built product and content marketing from scratch: messaging, launches, client cases and sales enablement.
I run lean: automation and AI handle the repetitive work, so my hours go to the claims, the copy and the conversations.
Away from work, I shoot street photography on film. It taught me to spot a moment before it happens and keep only the few shots worth keeping. Digging up patterns and picking proof points aren't that different after all.
Get in touch
Let's turn what your customers already think into deals.
Tell me what you wish you could prove. A short call, no brief needed.